Marketing Automation Specialist
Alex Costin is a London based Marketing Automation Specialist blending technical depth with strategic insight to craft personalized customer journeys that drive measurable outcomes. This portfolio showcases a professional profile built around data driven decisions, cross tool integrations, and operational efficiency.
Location: London, England - Available for remote or on site collaborations
About the Marketing Automation Specialist
Alex Costin is a Marketing Automation Specialist with a strong footing in both data driven marketing and operational execution. Based in London, he brings a unique blend of technical acumen and strategic clarity, ensuring campaigns are not only technically sound but also aligned with business goals. He excels in translating customer journeys into precise automation workflows that reduce manual tasks while increasing impact across the funnel.
His approach centers on designing systems that send the right message to the right person at the right time without manual intervention. He sits in a useful middle ground: technical enough to work in systems, commercial enough to understand pipeline impact, and operational enough to reduce repetitive work for the team. This perspective helps teams scale automation without sacrificing relevance or quality.
Marketing Automation Services and Capabilities
Tool Mastery and Integrations
Deep knowledge of tools like HubSpot, Marketo, Pardot, and Eloqua, with a strong emphasis on nuanced capabilities and cross platform integrations that unlock end to end automation.
Lifecycle Orchestration
Design journeys that adapt to behavior through conditional logic, timing controls, and lead scoring to tailor experiences without one size fits all funnels.
Data Synchronization and ROI
Synchronize customer data across tools to lift campaign ROI by 15 35 percent and reduce acquisition costs by 20 percent through precise segmentation and data discipline.
Analytics and Validation
Use SQL to query datasets, inspect funnel leaks, and validate assumptions, translating performance into actionable strategies for continuous improvement.
Automation Process and Mindset
From Awareness to Purchase
Map every touchpoint from awareness to purchase to craft personalized sequences that guide prospects seamlessly, ensuring each interaction adds measurable value.
Should It Be Automated
Ask should this be automated, and what breaks if it is, before asking can we automate this to avoid over engineering and preserve human oversight.
Segmentation and Testing Maturity
Demonstrate segmentation discipline by choosing attributes that change action, and show testing maturity by knowing what to test and what to leave alone.
Handoff Handover Logic
Define what qualifies a handoff and defend that logic with data, ensuring automation supports business outcomes rather than just platform activity.
Personalization and Simplicity
Excel at personalization without over complication, blending technical precision with customer focused creativity to keep automation intuitive and relevant.
Experience and Impact
Campaign Automation Specialist
Led the design and implementation of multi channel automation programs across major platforms, aligning technology choices with revenue goals and user experience principles.
Cross Tool Data Strategy
Developed and maintained data models that synchronize customer data across CRM, marketing automation, and analytics tools, enabling consistent segmentation and attribution.
SQL Driven Insights
Used SQL queries to identify funnel leaks, verify funnel hypotheses, and translate findings into practical optimization plans for campaigns and programs.
Personalization Excellence
Implemented targeted, behavior based messaging that improved engagement while maintaining simple, maintainable workflows for the marketing team.
Contact
Interested in collaborating with a Marketing Automation Specialist who can bridge technical execution with business impact? Reach out to discuss how automation can accelerate growth.
Get in touch
Email and schedule a call to explore opportunities. Direct line of communication is welcome for a quick alignment on goals and timelines.
- Location: London, England
- Available for contract, freelance, or full time
View CV Summary
A concise CV summary presenting core capabilities, tool proficiency, and measurable impact across marketing automation initiatives.