Content Strategist
Alex Costin brings a strategic and data driven approach to content creation. Based in London, he partners with brands to align content with business goals and user needs, delivering measurable impact across web, social, and product ecosystems.
About Alex Costin
Alex Costin is a London based content strategist who transforms ideas into structured, outcomes oriented content programs. With a career that blends storytelling, data analysis, and cross functional collaboration, Alex connects content to business performance while keeping users at the center of every decision.
Alex operates at the intersection of strategy and execution, ensuring every content piece serves a clear purpose for both users and the business. The approach is holistic, spanning audits, governance, production planning, and ongoing optimization across channels.
Content Strategy and Services
Strategic Planning
I stand out by ensuring every piece of content has a clear strategic purpose that serves both the user and the business. I plan, create, and manage content so it is discoverable, actionable, and helps users achieve their goals while meeting company objectives.
Audience Centric Content
I am highly analytical and always keep the audience at the center when creating engaging content, while aligning with company goals and values.
User Experience Focus
I have a relentless commitment to the user, focusing on user needs, adoption, and productivity rather than just publishing content.
Integrated Content Systems
I integrate content into the broader business strategy, not just writing but connecting all content elements to performance and brand goals.
Hybrid Skills
I combine analytical and creative skills, ensuring content is valuable, purposeful, and effectively reaches its intended audience.
Measurement and Optimization
I use data and analytics to measure effectiveness, including web metrics, social media data, and user feedback, then re strategize when results arent working.
Process and Governance
I speak intelligently about nearly every activity in the content process, explaining what it is, why it matters, and how it connects to strategy. Planning is end to end: I perform content audits, analyze competitors, consult with stakeholders, handle technical questions about taxonomy and CMS, and plan production and maintenance. I stay current with trends and tools, including SEO and emerging channels, so strategies remain dynamic.
Audit and Research
Content audits, competitive analysis, and stakeholder interviews shape the baseline and direction.
Taxonomy and CMS Planning
Clear taxonomy, metadata and CMS planning ensure scalable, discoverable content.
Experience and Outcomes
Alex Costin has led content strategy for diverse brands, aligning content programs with business goals and user needs. Through structured governance and cross functional collaboration, he has delivered measurable improvements in engagement, conversion, and retention, supported by data driven experimentation and iteration.
Across engagements, the emphasis remains on end to end planning, from discovery to maintenance, ensuring content remains relevant as markets evolve and new channels emerge.
Contact
To discuss content strategy needs, book a consultation, or view the CV, please reach out. Alex Costin is currently based in London, England and collaborates with teams worldwide.